Lifestyle Brands

Taste homemade ice-cream at AiJOO

Goals:
personal
modern
high quality

aijoo-a "joo" to one's dreams, a "joo" to little time-outs, a "joo" to sweet moments of happiness! For Katrin Pohl's new ice cream factory in Naturns - south tyrol, we designed a modern, bold branding. The goal was to visually express the moments of happiness in form and color.

Expertise

The Aijoo colour palette is based on customers' favourite ice cream flavours. Care was taken to reflect the diversity of the different flavours, which, in gradations, together with the pattern created, form a unique background. The result is a modular system that can be used in a variety of ways.

Photos: Julia Lesina Debiasi, Franziska Unterholzner

Lifestyle Brands

Taste homemade ice-cream at AiJOO

Goals: personal, modern, high quality

Expertise

Photos: Julia Lesina Debiasi, Franziska Unterholzner