The website is the digital flagship and often the first point of contact with the guest. For Das Dorner, we developed a user-friendly website and mobile application that communicates purposefully and leaves a lasting impression. 

For this, we combined sound digital strategies with outstanding UX/UI design and storytelling.

Target formulation
→ timeless, chic, familiar, feel good, enjoy, relax

Services

Since the renovation of the hotel and the takeover by the next generation, we support the Götsch family as lead agency in brand development. Amidst orchards and with a view of picturesque mountain ranges, we positioned Das Dorner as the place to feel good, enjoy and relax.

Perfectly coordinated with the hotel's modern architecture, the values of the hotel are also reflected in the brand and show up in color, form and material. We developed an intelligent and emotionally appealing communication strategy, with high design power - in the analog and digital space. 

The colors used convey modernity and lightness. Warm natural tones in the spa area have a pleasant and calming effect.

Positioning Workshop

Naming & Claim

Communication strategy

Corporate Identity

Hotel equipment

Design Manual

Imagebroschure

Guidance system