Goethe Institut London – CROWD, Identity
GOETHE INSTITUT
LONDON
CROWD is a dance residency program developed with European partners at a time when international exchange and human interaction are needed more than ever.
The research program aims to support dance artists with an established practice in collaborative dance. The goal of the visual communication was to emphasize cohesion in both the key visual and the logo.
Target formulation
→ dynamic, supportive, emotional
Services
Key Visual
Logo
Corporate Design
Webbanner
Client: Goethe Institut London
Creative Direction: FRENDZ.CLUB
Goethe Institut London – CROWD, Identity
GOETHE INSTITUT LONDON
CROWD is a dance residency program developed with European partners at a time when international exchange and human interaction are needed more than ever.
The research program aims to support dance artists with an established practice in collaborative dance. The goal of the visual communication was to emphasize cohesion in both the key visual and the logo.
Target formulation
→ dynamic, supportive, emotional
Services
Key Visual
Corporate Design
Logo
Webbanner
Client: Goethe Institut London
Creative Direction: FRENDZ.CLUB