LOEHR
LOEHR is a Berlin-based design label founded by the three brothers David, Leon and Julian Löhr. The product collection consists of designs that are formally oriented towards architectural categories, construction methods and the matter-of-fact formal language of modernism. In 2019, we developed a limited edition product catalog that combines the geometric aesthetic of the furniture with illustrations inspired by the color palette and tonality of David Hockney paintings.
Target formulation
→ colorful, factual, tactile
Services
Catalogue Design
Illustrations
Productionmanagement
Client: LOEHR
Product Shots: Stefan Höderath
Art Direction: FRENDZ.CLUB
Collages: FRENDZ.CLUB
LOEHR
LOEHR is a Berlin-based design label founded by the three brothers David, Leon and Julian Löhr. The product collection consists of designs that are formally oriented towards architectural categories, construction methods and the matter-of-fact formal language of modernism. In 2019, we developed a limited edition product catalog that combines the geometric aesthetic of the furniture with illustrations inspired by the color palette and tonality of David Hockney paintings.
Target formulation
→ colorful, factual, tactile
Services
Catalogue Design
Illustrations
Productionmanagement
Client: LOEHR
Product Shots: Stefan Höderath
Art Direction: FRENDZ.CLUB
Collages: FRENDZ.CLUB