THONET

Photography imm cologne 2020: Constantin Meyer Photographie
Scenography: Sebastian Herkner

Thonet experienced its heyday in the 19th century with furniture made of bent wood. As the inventor of the iconographic bentwood coffee house chair, it was important for us to return to these roots in the rebrush.

The goal was to present a unified, strong image both internally within the company and in external communications. It was important to sharpen the corporate design elements and to put the design elements in the foreground.
We developed a brochure concept for Thonet for the product range and the graphics around the exhibition stand CAFÈ THONET at the imm cologne 2020.

Goals: timeless, clear, iconographic