Bezirksamt Neukölln, Neukölln Guide, Identity, Publication
Hip, diverse, sexy, multicultural – the list of adjectives used to describe Neukölln is as long as Sonnenallee, which runs through the district. And it’s true: Neukölln is everything – and much more. If this district were a TV station, its best match would be ARTE: Different, authentic, off the beaten track and packed with culture, open-mindedness, curiosity and an eagerness to try out new things.
The new appearance of the Berlin district was to be as colorful as Neukölln. The task was to create a new brand for the south of Neukölln, especially to relieve the area around the Reuterkiez, Schillerkiez and Weserstraße and to attract young travelers to the south of Neukölln. We created a new, colorful look for the logo, brochures, card sets and banners.
→ modern, authentic, open minded
The guide is the main product of the journey of discovery off the mainstream. The guide system takes readers on a tour through Neukölln, from the north to the south, across the district and shows countless places, walks, restaurants and much more in illustrations and photos. In this way, one can experience the diversity and the multicultural side of Neukölln.
Client: Visit Berlin, be Berlin, Bezirksamt Neukölln
Creative Direction: FRENDZ.CLUB