{"id":1636,"date":"2022-06-15T09:45:24","date_gmt":"2019-09-17T16:27:56","guid":{"rendered":"https:\/\/frendz.club\/mysevensteps-2\/"},"modified":"2024-10-25T14:19:37","modified_gmt":"2024-10-25T14:19:37","slug":"einfach-mehrweg","status":"publish","type":"post","link":"https:\/\/frendz.club\/en\/einfach-mehrweg\/","title":{"rendered":"EINFACH MEHRWEG"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18,1],"tags":[33,28,21,23,32,29,15,24],"class_list":["post-1636","post","type-post","status-publish","has-post-thumbnail","hentry","category-cases","category-design","category-home","tag-app","tag-brand-guidelines","tag-brand-identity","tag-communication-material","tag-rebranding","tag-social-media","tag-website","tag-workshop"],"grid":"{\r\n \"colCount\": 16,\r\n \"colGutter\": 0.5,\r\n \"rowGutters\": [\r\n 7,\r\n 0,\r\n 3,\r\n 3,\r\n 0.7,\r\n 7,\r\n 7,\r\n 7,\r\n 7\r\n ],\r\n \"frameMargin\": 0.5,\r\n \"leftFrameMargin\": 2,\r\n \"rightFrameMargin\": 2,\r\n \"topFrameMargin\": 60,\r\n \"bottomFrameMargin\": 7,\r\n \"rowAttrs\": [\r\n {\r\n \"relid\": 3\r\n },\r\n {\r\n \"relid\": 1\r\n },\r\n {\r\n \"relid\": 5\r\n },\r\n {\r\n \"relid\": 14\r\n },\r\n {\r\n \"relid\": 64\r\n },\r\n {\r\n \"relid\": 66\r\n },\r\n {\r\n \"bgcolor\": \"#f9f9f3\",\r\n \"relid\": 58\r\n },\r\n {\r\n \"relid\": 17\r\n },\r\n {\r\n \"relid\": 52\r\n },\r\n {\r\n \"relid\": 19\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher.png\",\r\n \"align\": \"middle\",\r\n \"row\": 0,\r\n \"col\": 3,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 3,\r\n \"relid\": 6,\r\n \"attid\": 2585,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher.png\",\r\n \"_4096\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-4096x2749.png\",\r\n \"_3840\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-3840x2577.png\",\r\n \"_3200\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-3200x2148.png\",\r\n \"_2560\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-2560x1718.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-1920x1289.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-1280x859.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-1024x687.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-768x515.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-512x344.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2022\/06\/EINFACH_MEHRWEG_Aufmacher-265x178.png\"\r\n },\r\n \"w\": 4488,\r\n \"h\": 3012,\r\n \"ar\": 0.6711229946524064,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

LIfestyle BRANDS<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 3,\r\n \"colspan\": 3,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 3,\r\n \"relid\": 2,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

EINFACH MEHRWEG:<\/span> Better packaging, for a better planet.<\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 3,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 3,\r\n \"relid\": 61,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Goals:
bold
clear
friendly
honest
calm<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0.5,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 63,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Einfach Mehrweg offers an innovative reusable system for food and beverage containers. Their goal is to reduce the consumption of single-use plastic by integrating reusable food and beverage containers into the retail market. We analysed the existing CD and further developed the corporate design, focusing on the visual language and the use of design elements.<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 3,\r\n \"colspan\": 11,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 7,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Expertise<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 3,\r\n \"colspan\": 3,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 3,\r\n \"relid\": 65,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html\",\r\n \"cont\": \"