Skip to content

Founders Programme

We accompany companies that see transformation as an opportunity and think ahead together with us. A look at projects we are particularly proud of.

MenoCore logo

MenoCore

A holistic group concept for women going through the menopause. Founded by Agnes Kathol, nutritional psychologist and systemic coach.

Portrait of Peggy Kaas

Peggy Kaas

Leadership is not a strategy. It is a human experience. Peggy Kaas is a keynote speaker at leadership conferences and runs workshops on leadership development.

Portrait of Anna Mahlodji

Anna Mahlodji

Communication scientist, founder, nutritionist, speaker. Anna Mahlodji combines sound expertise with a genuine passion for nutrition and health.

DUNKEL* Rechtsanwältinnen

Dunkel Rechtsanwältinnen

A law firm for media law. Dunkel Rechtsanwältinnen stands for a new generation of legal advice: committed, responsible and consistently working towards an open, equal society.

Portrait of Lena Enzinger

Lena Enzinger

Digital strategy and communication consulting for bold brands and extraordinary projects.

Frequently asked questions about the Founders Programme

I am just starting my own business – do I need branding or a website first?

It all starts with positioning. Only once it is clear what the business stands for, which audience it wants to reach and how the brand wants to be perceived can logo, colours, language and website be developed in a meaningful way.

That is why our Brand Starter Package for female founders combines strategy, corporate design and website launch in a single process.

How do I build a professional personal brand as a female founder?

A strong personal brand is not created by a beautiful logo alone, but by clear positioning, a consistent visual identity and a website that builds trust. In the Founders Programme we develop together:
– positioning
– look & feel
– logo, colours and typefaces
– a launch-ready business website

The result is a professional presence that is credible from day one.

How much does branding for female founders cost?

Many female founders are looking for a solution that combines strategy, design and website in one package. Our Brand Starter Package costs €4,900 and includes positioning, corporate design, a one-page business website in WIX and support all the way to launch.

The goal is not a pure design project but a complete brand launch with all the foundations for a professional market presence.

Is the programme suitable for solo entrepreneurs?

Yes. The programme was developed specifically for female founders, personal brands, coaches, consultants and creatives who want to position themselves professionally and enter the market with a clear brand. Our aim is to support women in founding their businesses.

Apply with your project: hello@frendz.club

I do not have a logo or colours yet – is that a problem?

No. That is exactly what the Corporate Design Kit is for. Together we develop logo, colour palette, typography and visual language so that all brand elements are coordinated and look professional.

How do I create a website for my business?

What matters is that content, structure and design speak to your audience and convey your offering clearly. A successful website combines positioning, brand presence and usability. It builds trust, makes your expertise visible and helps you win new clients.

In the Brand Starter Package we develop an individual one-page website in WIX and accompany the entire process through to launch.

Can I edit my WIX website myself later on?

Yes. The WIX handover is an important part of the programme. After the launch we show you how to manage content, images and texts yourself. The goal is a website you can maintain independently in the long run.

How do I position myself as an expert?

Strong positioning comes from clarity. It answers the questions: What do I stand for? Who do I work for? And why should clients choose my offering?

Clear positioning helps you make your expertise visible, set yourself apart from other providers and build a consistent brand. It forms the foundation for branding, communication and a professional public presence.

Our impact

We develop brands with social impact. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.

We believe brands with attitude create impact.
Become part of our movement!

Write to us
The two founders of FRENDZ.CLUB in front of a foil wall