Skip to content
DE Our Impact
The new Schättle website on a MacBook

Rethinking insurance with Schättle.

90% higher employee identification

In the course of a business takeover, the Schättle insurance consulting brand in Vienna was comprehensively repositioned and visually reworked. The goal was to modernise the existing identity, open up new target groups and strengthen local, personal on-site consulting as the central USP in the insurance market. Digital touchpoints guide prospects to the insurance check and then activate them to arrange personal consultations.

The rebranding focused on the strategic and visual development of the brand for existing and new customers. The existing logo was refined and a flexible brand identity was developed that the team can carry forward independently.

The new brand identity not only supports winning new customers — it also strengthens the employer brand for current and future employees.

Client
Schättle Versicherungsberatung, Vienna
Services
Brand positioning
Brand and communication strategy
Employer branding
Corporate design
Brand guidelines
Website
AI creative direction
Touchpoint strategy
Brandboard of the new Schättle brand identity
AI illustration home insurance — house with a person at the windowAI illustration life insuranceAI illustration car insuranceAI illustration occupational disability insuranceAI illustration bicycle insuranceAI illustration household insurance
AI illustration health insurance — woman with a turquoise necklaceAI illustration motorcycle insuranceAI illustration legal expenses insuranceAI illustration travel insuranceAI illustration pet health insuranceAI illustration accident insuranceAI illustration insurance check

As part of the rebranding, an art direction for an AI-generated image style was developed.
Clear design guidelines and defined prompts created a consistent visual world that is easy and efficient to extend. The team can independently create high-quality visuals for social media, newsletters, campaigns and other touchpoints — ensuring a consistent brand presence and flexible, scalable content production.

Section of the new Schättle website — bicycle insurance
Section of the new Schättle website — promised, cheaper or better
Growth Impact
  • Strategic and visual rebranding in the course of a successful business takeover
  • Extended brand positioning to address new customer segments
  • Website relaunch to improve the digital customer journey from first contact to the personal consultation
  • Strengthened customer acquisition in the regional insurance market (AT)
  • Development of a more attractive employer brand supporting recruiting and retention
Tote bag in the new Schättle design
Schättle campaign on a smartphone — juggle less, relax more
Instagram posts in the new Schättle design
Stefan Schoder, Managing Director Schättle

Stefan Schoder, Managing Director Schättle

“A business takeover became a brand with a future. FRENDZ.CLUB created a brand presence that builds trust with new customers and makes our employees proud to be part of the brand.”

More projects

Recare booth with blue walls at the AI Summit

Recare – AI for better care

Development of a scalable brand system for Recare plus a strategic employer branding approach to strengthen recruiting in the tech and healthcare market.

HighOn Vitamins

A holistic brand strategy for HighOn including positioning, naming, packaging design and go-to-market strategy for a successful launch in the food segment.

 Woman with carrots and a tote bag at the weekly market

Marktgemeinde Latsch

Brand development and design system for the market town of Latsch in South Tyrol — for more cohesion, regional visibility and consistent communication.

Our impact

We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.

Learn more

We believe brands with attitude create impact.
Become part of our movement!

Write to us
The two founders of FRENDZ.CLUB in front of a foil wall