AiJOO ice cream manufactory: turning moments of happiness into a brand.
From idea to brand launch in 4 months
A “joo” to your own dreams, to little time-outs and mindful indulgence: for the aijoo ice cream manufactory in Naturns, South Tyrol, we developed a brand identity that combines joie de vivre with regional roots. At the centre of the positioning is the close collaboration with local producers and the use of selected products from the region.
The goal was to translate this attitude into a distinctive brand and clearly set aijoo apart from classic ice cream parlours. Regionality is not staged as a traditional or rustic promise but communicated in a modern, bold and self-evident way. The brand speaks to locals as well as guests who value origin, quality and mindful indulgence.
- Client
- AiJOO Eismanufaktur, Naturns, South Tyrol
- Services
- Brand strategy
- Website
- Communication materials
The strategic positioning gave rise to a vibrant brand identity with expressive colours, shapes and a distinctive visual language. Packaging, image concept and social media consistently carry the brand idea forward and make the connection between product, local partners and origin visible.
The result is a highly recognisable brand that stands not just for ice cream but for a modern form of regional culinary culture and a strong local identity.
- Strategic positioning as a modern, regionally rooted culinary brand
- Local producers and products as an authentic part of the brand story
- Appeal to locals and quality-conscious guests
- High recognition through a distinctive brand identity
- Packaging and social media as a consistent extension of the brand experience
- Strengthened local roots and long-term brand loyalty
Kathrin Pohl, founder AiJOO Eismanufaktur
“With FRENDZ.CLUB we positioned aijoo clearly from the start and created a brand that stands apart from the classic ice cream parlour concept. Our local products, the collaboration with producers from the region and our joy of indulgence can be felt in every part of the brand today.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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