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DE Our Impact
Einfach Mehrweg billboard on a brick façade

EINFACH MEHRWEG: better packaging for a better planet.

3,800+ REWE stores use Einfach Mehrweg

With Einfach Mehrweg’s successful market entry came the challenge of evolving the brand for the retail market and gearing it towards growth. The goal was to professionalise the existing brand presence, strengthen recognition and consistently expand the brand experience across all touchpoints.

Based on the existing logo, the brand identity was further developed into a flexible corporate design that makes the brand tangible across packaging, communication and digital applications.

At the same time, the positioning was deliberately set apart from classic sustainability and eco brands. Instead of sacrifice or morality, the communication focuses on simplicity, user-friendliness and an intuitive deposit system.

Client
Sykell GmbH, Berlin
Services
Corporate design
Design systems
Brand guidelines
Communication material
Branding bento — poster, salad with cup cut-out and box silhouette
Grey reusable bowl with salad on the kitchen counter

The new brand identity creates clear differentiation in the growing reusable-packaging market and forms the basis for successful scaling in retail. Sustainability is not only communicated clearly — it becomes simple and practical for consumers to experience.

Poster with stacked reusable cups and a QR sticker
Four people at a summer table with Einfach Mehrweg cups
Growth Impact
  • Professionalisation of the brand for the next growth phase
  • Expansion of the existing corporate design into a scalable brand system
  • Clear differentiation from the competition
  • Brand communication focused on simplicity and user-friendliness
  • Consistent brand presence across analogue and digital touchpoints
Campaign visual "As easy as deposit"
Hand placing a reusable bowl into the return machine

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Our impact

We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.

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