Evolving the Labor Orlando health brand for today.
A consistent patient experience across all touchpoints
For more than 45 years, Laboratorio Analisi Orlando in Apulia has stood for medical expertise, precision and trust. The goal of the redesign was to carefully evolve the existing brand presence and make the laboratory's high quality tangible in a contemporary way — without losing the brand's recognisability. Today the laboratory is an established destination for clinical analyses, prevention services and specialised diagnostics in the region.
Starting from the existing appearance, a modernised brand identity emerged with a clear visual language and a consistent imagery. The existing corporate design was evolved and applied to all communication materials, creating a professional and trustworthy brand presence across every touchpoint.
- Client
- Labor Orlando, Apulia
- Services
- Brand strategy
- Website
- Communication materials
In addition, stationery and various communication materials were designed that consistently carry the new brand presence forward and make the laboratory's expertise visible in daily contact with patients.
The revised brand identity strengthens the company's recognisability, creates a contemporary public image and forms the basis for consistent communication that conveys trust and medical quality in equal measure.
- Strategic evolution of an established health brand
- Modernised corporate design while preserving the brand identity
- Development of a consistent visual imagery
- A professional brand presence for more trust and visibility
- Design of the website, stationery and further communication materials
- Unified brand communication for a consistent patient experience
Valerio Iaia, CEO Laboratorio Analisi Orlando
“It was important to us to preserve our grown identity while presenting ourselves in a more contemporary way. FRENDZ.CLUB created a visual world that feels familiar and still clearly leads our brand into the future.”
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