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Shop window with the poster "Wo ist dir heute schon Recht begegnet?"

Let's Talk about Recht with the Stiftung Forum Recht

A campaign becomes a dialogue format

With the opening of the new location in Leipzig, the central challenge was to make the Stiftung Forum Recht visible in the city and to inspire people to join the dialogue about law and democracy. The goal was to make the existing brand tangible through an attention-grabbing campaign and to accompany the opening communicatively.

A campaign and communication strategy was developed that carries the new location into public space through a range of measures. At its centre is the format "Let's talk about Recht", which invites people in a low-threshold way to engage with socially relevant topics and to start talking to each other.

Client
Stiftung Forum Recht, Karlsruhe/Leipzig
Services
Brand and communication strategy
Creative & art direction
Campaign development
Communication materials
Billboard with three campaign posters of the Stiftung Forum Recht
Fanned-out trifold brochure "Let's Talk about Recht"
Campaign tote bag on an orange background

In addition, campaign measures and communication materials were created that increase the foundation's visibility in Leipzig and create a consistent brand presence around the opening. The brand was not just communicated but actively anchored in the cityscape and in public discourse.
The campaign supports the Stiftung Forum Recht in reaching new audiences, creating attention for the new location and fostering the dialogue about law and democracy in the long term.

City light poster "Ist Recht immer gerecht?" at a bus stop
Growth Impact
  • Development of a launch campaign for the successful opening of the Leipzig location
  • Increased brand awareness and visibility in urban space
  • Development of the campaign format "Let's talk about Recht" to activate new audiences
  • Consistent communication measures for the opening of the new location
  • Strengthened public perception and social dialogue
  • Extended brand presence across various communication channels
Two deckchairs with "Let's Talk about Recht" print in front of the location

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