Discover the new generation of entrepreneurs with TXEYA
Equal opportunities in entrepreneurship
As TXEYA grew, so did the demands on the brand. Starting from a first website and an existing logo, a comprehensive brand relaunch emerged that makes the company’s vision visible and creates the basis for further growth. The existing logo was deliberately kept and became the starting point of a new visual identity.
The focus was on developing a holistic brand identity that consistently reflects diversity, equality and innovation. Starting from the equals sign in the logo, a distinctive visual language emerged with bold colours, expressive graphic elements and a clear design system.
At the same time, an intuitive user interface was developed that communicates complex financial topics clearly and makes the platform accessible to companies of every size.
- Client
- Txeya GmbH, Berlin
- Services
- Corporate design
- Design systems
- Brand guidelines
- Website
- App design
The new brand identity strengthens TXEYA’s position as a modern business banking platform for companies led by women and LGBTQIA+ founders. It creates recognition, supports brand building and forms a scalable basis for future growth and the further development of digital products.
- Strategic brand relaunch for a growing fintech company
- Evolution of the existing brand while keeping the logo
- Development of an independent visual identity with high recognition value
- Clear positioning around diversity, equality and innovation
- Modern user interface for an intuitive, low-barrier user experience
- Scalable brand basis for future growth and digital product development
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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