Setting new standards for sustainable tourism with the Zalnerhof
Successful transformation of a family business
How do you position a family farm in the Dolomites so that its values become tangible in every detail? For the Zalnerhof we developed a brand strategy that combines regionality, sustainability and contemporary design into an authentic brand identity.
The focus was on strategically positioning the farm within the Odles Slow Dolomites region — a destination that stands for slowing down, connection to nature and mindful travel. The goal was to make the character of the family-run farm visible and to address an audience that values quality, sustainability and genuine craftsmanship.
Based on a competitive review, an independent brand identity emerged with a logo, corporate design and an authentic visual language.
- Client
- Zalnerhof Apartments, South Tyrol
- Photos
- Hannes Niederkofler
- Services
- Brand and communication strategy
- Market and trend analysis
- Corporate design
- Brand guidelines
- Communication material
- Website
The design takes up the architecture and materiality of the farm: the wood from the family’s own forest, which shapes the entire building, becomes the design leitmotif of the brand — right down to the characteristic wood structure visible even in the exposed concrete. The result is a consistent brand experience that carries the values of the Zalnerhof across all touchpoints and creates high recognition value.
The new brand identity combines architecture, nature and brand communication into a coherent overall experience. It strengthens the Zalnerhof's recognisability, builds trust with guests and forms the basis for a long-term positioning in the premium segment of sustainable tourism.
- Strategic positioning within the Odles Slow Dolomites brand
- Clear differentiation from classic tourism in South Tyrol
- Addressing a quality- and value-oriented audience
- Corporate design with high recognition value, inspired by the architecture and materials of the farm
- Consistent brand presence across all analogue and digital touchpoints
- Stronger brand perception and long-term guest loyalty
- An authentic brand basis for sustainable growth and high-quality communication
The Hinteregger family, Zalnerhof Apartments
“From the first idea to the final brand presence, FRENDZ.CLUB understood our values and translated them into a coherent overall concept. Architecture, nature and brand tell the same story today.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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